Valve Software has all but confirmed rumors that it plans to bring its Steam gaming system to the Mac desktop in a teaser campaign that mimics generations of Apple advertisements.
Valve began seeding a variety of gamer blogs like Joystiq with ad images featuring characters from its video game titles and presented in the style of current and past Mac ad campaigns run by Apple.
Valve began seeding a variety of gamer blogs like Joystiq with ad images featuring characters from its video game titles and presented in the style of current and past Mac ad campaigns run by Apple.
Steam's teaser ads paid homage to Apple's 1984 "Introducing Macintosh. For the rest of us." print ad; the "1984" television spot where a woman runs to destroy the Big Brother screen representing IBM; the "Think Different" ad campaign that Steve Jobs ran after returning to the helm of Apple in 1997; the shadow ads on a bright backdrop Apple ran for iPods; and the company's current "Get a Mac" campaign.
Readmore: www.appleinsider.com
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